Manager of Content & Messaging

SharpSpring
Job Description
SharpSpring is looking for an excellent and experienced writer to join our Marketing team as our Manager of Content and Messaging. In this role, you will be the company’s specialist on our target customers (how they buy and their buying criteria) and our competitors (key differentiators and unique value propositions). You will lead a small team of content developers and writers who are laser-focused on creating company communications and go-to-market assets designed to convert prospects to leads and leads to sales.  
 
Our marketing team includes fun, progressive people with a strong team spirit. We are looking for another creative yet analytical and collaborative team member who takes their job, but not themselves, too seriously!

Responsibilities

    • Content Creation: Develop compelling lead-generation content (emails, landing pages, web content, blogs, white papers, case studies, eBooks, videos, social media content, ads, and other materials) that converts prospects to leads. Ensure consistency in tone, style, and messaging across all the content created, and across multiple segments.
    • Messaging: Turn features and functionality specs into product positioning and content that convey the business benefits to prospective and current customers. 
    • Sales Enablement: Support the Sales Team by creating materials that shorten the sales cycle and convert leads to wins (slide decks, product sheets, competitor comparison sheets).
    • Event Launches: Work with the Marketing Team to develop and execute plans and materials as we launch new events for prospects and current customers, as well as virtual events and webinars.

Person

    • You have 5+ years of marketing experience, preferably with a software company.
    • You have a Bachelor's degree in business or marketing.
    • You are an excellent writer and have eagle-eye editing skills, with a focus on tone and style consistency.
    • You are knowledgeable on marketing automation or email marketing platforms (CRM is a plus).
    • You demonstrate experience in transforming a feature list into value propositions and benefits that matter to customers and prospective customers.
    • You are a proven creative thinker who generates and executes on innovative marketing ideas with limited guidance.
    • You have a fun personality, motivation to beat the competition, and a desire to see your colleagues succeed.
Who We Are
SharpSpring is a Gainesville-bred, cloud-based automation technology platform for marketing agencies and small- to mid-sized businesses (SMBs) that rivals top competitors with its features, functionalities, and performance. We pride ourselves in knowing that our product is powerful, affordable, and accessible for everyone. Our team has grown to over 200, with 25% working from home offices across the country. We’re looking for people who like working in small teams, but are excited about being part of a fast-growing organization and enjoy the benefit of a flexible work environment.
SharpSpring Is for Everyone
We're more than just a tech company. We're real people, with real perspectives and deep respect for what makes you, you. We believe that every individual has the power to open minds, make an impact, and inspire change. Our goal at SharpSpring is to be inclusive, intersectional, and intentional about how we foster equity both at work and in our local and global community.
 
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