Marketing Campaigns Manager

SharpSpring
Job Description
Do you have a marketing background? Are you extremely organized and detail oriented? Are you known for your positive attitude and a drive to take ownership of your role? Do you enjoy analytics and seeing projects through ideation, implementation and measuring success? If you answered yes to these questions, please keep reading!
 
This role is ideal for anyone who is looking to make an impact in the marketing field and break into the exciting and lucrative technology field. You’ll be in the middle of all the action - brainstorming ideas, materializing them, and driving the demand engine at SharpSpring.
 
We are looking for a senior tech-savvy, well-rounded Marketing Campaigns Manager to join our team in Gainesville, FL. In this role you will be supporting a variety of lead gen marketing efforts to get customers excited about SharpSpring’s products and services. We’re looking for a highly-creative, revenue-centric marketer with seasoned skills in inbound and outbound marketing.

Responsibilities

    • Develop, maintain and execute campaign and demand generation plans aligned with business goals
    • Develop a deep understanding of customers, products and align marketing messaging and materials to each persona, as well as the buyer’s journey
    • Manage a small team of marketing campaign coordinators focused on implementing and admin of campaigns
    • Work closely with other departments to build cross-functional cohesion
    • Implement multi-channel marketing tactics to target personas tied to specific customer needs and preferences
    • Scale programs across channels based on performance from tests and constant measurement
    • Strategize on program nurture series and BDR follow up with content teams
    • Collaborate with sales and marketing to build programs that support sales enablement.
    • Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
    • Measure, forecast, analyze, and report campaign performance.
    • Ability to plan a project based on a budget from planning to execution.
    • Manage promotional materials – inventory stock; place orders; verify receipt.

Person

    • You demonstrate aptitude in marketing automation, agencies, marketing strategy and implementation, and project management.
    • You aren’t afraid of excel sheets, vlook-ups, and pivot tables and are willing to dig in to see what’s working and what’s not.
    • You take time to understand the customer journey.
    • You enjoy process improvement and suggesting new, better ways to accomplish goals.
    • You take initiative and are organized and thorough.
    • You are able to strategize overall messaging and create cohesive briefs for content and design.

Qualifications

    • Must have 5-10 years experience in marketing. 
    • Experience with marketing automation or digital marketing agencies is a plus.
    • Bachelor's degree in marketing or related field.
Who We Are
SharpSpring is a Gainesville-bred, cloud-based automation technology platform for marketing agencies and small- to mid-sized businesses (SMBs) that rivals top competitors with its features, functionalities, and performance. We pride ourselves in knowing that our product is powerful, affordable, and accessible for everyone. Our team has grown to over 200, with 25% working from home offices across the country. We’re looking for people who like working in small teams, but are excited about being part of a fast-growing organization and enjoy the benefit of a flexible work environment.
 
SharpSpring Is for Everyone
We're more than just a tech company. We're real people, with real perspectives and deep respect for what makes you, you. We believe that every individual has the power to open minds, make an impact, and inspire change. Our goal at SharpSpring is to be inclusive, intersectional, and intentional about how we foster equity both at work and in our local and global community.
 
Contact Information