Marketing and Communications Specialist

City of Gainesville
Job Description

If you are an Internal City Employee, Retiree or Dependent/Survivor of a City Employee please apply internally via Career Icon in your Workday account.

 

Make a difference in the community you live in! As a Community Builder—an employee with the City of Gainesville— you will have a direct hand in building and improving your community and making a visible impact on the lives of your neighbors. Working for local government is more than a job, it’s a chance to contribute to community success and to help enhance the Gainesville way of life.

 

Department:

GG_Communications and Engagement: Communications and Marketing

 

Salary Range Minimum:

$21.59

 

Salary Range Maximum:

$31.30

 

Closing Date:

Until Filled

 

Job Details:

This is an entry-level position involving para-professional work in promoting City products and services.Positions allocated to this classification report to a designated supervisor and work under general supervision.  Work in this class is distinguished from other classes by its emphasis on communications and marketing.

 

Job Description:

SUMMARY

This is an entry-level position involving para-professional work in promoting City products and services.

Positions allocated to this classification report to a designated supervisor and work under general supervision.  Work in this class is distinguished from other classes by its emphasis on communications and marketing.


EXAMPLES OF WORK*

*This section of the job description is not intended to be a comprehensive list of duties and responsibilities of the position.  The omission of a specific job function does not absolve an employee from being required to perform additional tasks incidental to or inherent in the job.  Performance of lower level duties may be required.


ESSENTIAL JOB FUNCTIONS

Depending on the area of assignment:

Develops or assists in the development of communications and marketing plans to support both short- and long-range organizational objectives.

Develops or assists in the monitoring, maintenance, and measurement of progress toward communications and marketing objectives.

Supports organizational initiatives and events, as needed.

Develops or assists in the development of communications and marketing materials across multiple platforms to include, but not limited to, interactive, mass, target, and broadcast media, special events, and trade shows.  Performs set-up and tear-down at special events and trade shows.

Responsible for production of informational pieces that support communications and marketing efforts.  These may include, but are not limited to, newsletters, websites, email, print, social media and other collateral material.

Assists with, obtains or designs and implements market research.

Participates in industry organizations.

Assists in writing of sales and business proposals for products and services.

Helps maintain accurate customer marketing database.

Attends work on a regular and continuous basis.


NON-ESSENTIAL JOB FUNCTIONS

Performs other related duties as assigned.


QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily.  Below are the required education, experience, knowledge, skills and abilities to perform the essential functions.


EDUCATION AND EXPERIENCE

Bachelor degree from an accredited college or university with major course work in communications, English, marketing, public relations, advertising, journalism,  or related field and one (1) year experience in communications, marketing, public relations, advertising, or journalism;

OR

Associate degree from an accredited college or university with major course work in communications, marketing, public relations,  advertising, journalism, or related field and two (2) years of progressively responsible experience in communications, marketing, public relations, advertising, or journalism.

Upon successful completion of at least two (2) years in the position of Marketing & Communications Specialist and with management’s recommendation, incumbent may progress to the Marketing and Communications Specialist, Senior level.


CERTIFICATIONS OR LICENSES

Licenses

A valid United States Driver License is required at time of appointment.  A valid Florida Driver License required within thirty (30) days of start date.

Certifications

None.


KNOWLEDGE, SKILLS AND ABILITIES

Limited knowledge of principles, practices, and procedures of communications and marketing.

Ability to plan, coordinate, and implement special events of limited complexity.

Ability to analyze problems and marketing results and exercise sound professional judgment in achieving results.

Ability to keep records and prepare reports.

Ability to determine appropriate opportunities to reach target audiences, including, but not limited to, interactive, mass, target and broadcast media, social media websites, websites and special events.

Ability to work with outside contractors such as public relations firms, advertising agencies, designers, videographers, and printers to develop promotional materials.

Ability to maintain a professional demeanor to communicate and work effectively, both orally and in writing, with employees, customers, the general public, the news media, and elected officials under routine and non-emergency conditions.

Ability to conduct and analyze research and develop strategies to act upon research findings.


PHYSICAL AND ENVIRONMENTAL REQUIREMENTS

To perform this job successfully, an individual must possess certain physical abilities and be able to withstand work related environmental conditions.


PHYSICAL REQUIREMENTS

While performing the duties of this job, the employee is often required to sit for prolonged periods of time.

Requires physical ability sufficient to safely perform all essential job functions including the ability to lift, move, and arrange equipment, materials, and props. 


WORK ENVIRONMENT

Requires work outside normal business hours, including nights, weekends and holidays.

May require on-call rotation during both emergencies and non-emergencies. 

May require travel.

 

Note: 

May Require Assessment(s).

May fill multiple positions.

May establish an eligibility list.

 

Come join our team! The City of Gainesville offers a competitive benefits package and opportunities to grow both professionally and personally.

 

All ‘regular’ employees are eligible for traditional benefits such as health insurance, life insurance, paid leave, 11 paid a holidays a year, a pension plan and a deferred compensation plan, but we also oer great things like on-site tness centers, tuition reimbursement, interest free loans for purchase of fitness equipment, on-site medical sta and a wellness program to keep you healthy and happy. Please note; benefits are not available for temporary employees.

 

If you are unable to apply online due to a disability, contact recruiting at HR@cityofgainesville.org or by calling 352-334-5077.

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