Companies often struggle to connect the features of their products and services to the clear value customers gain. The result is missed differentiation in the market and a failure to reach and close buyers. After all, if people don’t understand how your offering provides them unique and unparalleled advantages, they’ll never buy from you.

You’ll learn a 3-step process for bridging the gap of where people are and where they want to be — with the least amount of risk — relating directly to the buyer’s situation. Learn more at www.FastPathMarketing.com.

About the presenter: Ron Stein, founder of FastPath Marketing and its subsidiary More Customers Academy, is a tech industry business leader. Ron has had the privilege of serving in top-level sales and marketing roles for emerging companies as well as global tech giants, including as CEO of a venture-backed wireless startup company.is a tech industry business leader. Ron has had the privilege of serving in top-level sales and marketing roles for emerging companies as well as global tech giants, including as CEO of a venture-backed wireless startup company.

The SF IPDC Lunch & Learn Series offers local inventors, entrepreneurs and innovators the opportunity to connect with IPDC Partners, organizations and private sector companies who provide mentoring and learning opportunities for start-ups and their founders. These FREE events include networking, lunch and interactive presentations by subject area experts on topics relevant to product commercialization and growing your new business.

Seating is limited so reserve yours today!