Athleta is Coming To Butler

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August 05, 2021





Athleta is Coming To Butler 


Gainesville, FL – August 5th, 2021 – Butler Enterprises is excited to announce that the popular women’s retailer, Athleta, is coming to Butler Town Center. 


Athleta offers versatile premium performance apparel designed by women athletes to inspire a community of active, confident women and girls. Founded in 1998, Athleta integrates performance and technical features across its collection – from running and cycling to swimming and yoga. Athleta is based in San Francisco, CA, and is a Gap Inc. brand. 


Athleta’s Power of She campaign and brand experience celebrate inclusivity and the strength that comes from women and girls uplifting one another. Through the Gap Inc. PACE program and Fair Trade U.S.A., Athleta supports programs directly impacting the lives of majority-female workers creating its apparel. Additionally, 40% of Athleta apparel is made of recycled and sustainable materials. 


In keeping with its mission to empower women and girls, Athleta’s stores typically offer free fitness and wellness events throughout the year. 


The new Athleta location will be 2850 SW 35th Drive, Suite 10, Gainesville, FL, across from The Cheesecake Factory and next to Anthropologie. The store aims to open in mid-November. 


Located in southwest Gainesville, Florida, Butler Enterprises offers over 150 stores and restaurants spanning 2 million square feet. Butler Enterprises is the largest retail center in North Central Florida.


Additional information about Butler Plaza is available at


Contact:         Elizabeth Scott

                        Director of Community & Events, Butler Enterprises


                        Office: (352) 372-3581

                        3217 SW 35th Blvd. Gainesville, FL 32608

Elizabeth Scott, Director of Community and Events, (352) 372-3581