Gainesville, FL November 15, 2022 – Butler Enterprises has announced the opening of an OFFL/NE™ by Aerie store for Spring 2023. The sub-brand of activewear and accessories launched in July 2020 and is built for movement, comfort, and REAL life. The brand is the evolution and expansion of Aerie’s popular leggings collection. OFFLINE by Aerie offers an unparalleled assortment of soft, cozy, and comfortable activewear, including an assortment of leggings, bike shorts, tops, sports bras, fleece, bottoms, and accessories.
 
The new 6,941 sq. ft. Offline location will feature elements of movement and fun to enjoy while you shop, including a ping pong table, ballet bar, and a disco ball. Store marketing is highlighted by video boards featuring brand anthem videos and other surprises. 
 
“The addition of Aerie fulfills our mission at Butler Enterprises,” said the President of Butler Enterprises, Deborah Butler, “to provide new ways to engage the consumer with experiences that make them feel connected and valued, shoppers, don’t need to drive to Jacksonville, Orlando, or Tampa.”
 
Aerie
Aerie® is a lifestyle brand that offers the comfiest intimates, apparel, swim, and accessories made to wear in and out. Aerie’s sub-brand, OFFLINE by Aerie, offers activewear made for REAL life movement. #AerieREAL inspires all people to love their real selves and celebrates its community by advocating for power, positivity, and no retouching. Let the Real You Shine^TM. Visit www.Aerie.comto learn more.
 
American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories, and personal care products at affordable prices under its American Eagle® and Aerie® brands. Our purpose is to show the world that there’s REAL power in the optimism of youth. The company operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to 81 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 200 international locations operated by licensees in 25 countries. For more information, please visit www.aeo-inc.com.

About Butler Enterprises:
Butler Enterprises offers over 150 stores and restaurants spanning 2 million square feet. Butler Enterprises is the largest retail center in North Central Florida.  Locally owned by the Butler family, Butler Enterprises has been in business in Gainesville for over 82 years. Each year, Butler Enterprises has over 20 million visits to Butler Plaza, North, and Town Center. 
 
Additional information about Butler Enterprises is available at www.shopatbutler.com.  
 
Contact:           Butler Enterprises
                           3217 SW 45^th Blvd.
                           Office: (352) 372-3581
                           marketing@butlerenterprises.com