Discovery Senior Living Appoints Hospitality Veteran Faye Lorntz Community Director for Choreograph Gainesville
October 01, 2024
Discovery Senior Living Appoints Hospitality Veteran Faye Lorntz Community Director for
Choreograph Gainesville
CUTLINES: A highly respected leader, Faye joins the 55+ resort-style living community in
Celebration Pointe to spearhead operations and management excellence.
BONITA SPRINGS, Fla. [Sept. 19, 2024] – Discovery Senior Living (“Discovery”) is excited to
announce the appointment of Faye Lorntz to Community Director for Choreograph Gainesville,
their first of its kind 55+ resort-style living community set to open this fall in the heart of Celebration
Pointe.
Cho·re·o·graph (/kôrēə,graf/) a verb that means “to orchestrate and compose new, meaningful life
experiences & purposes,” is the first of its kind in the region. Focused on an active lifestyle for
residents, the pet-friendly $63 million 55+ resort-style community will include 180 one-bedroom
and two-bedroom apartment homes (many with dens), and a wide range of exceptional amenities,
including its signature High Pointe Rooftop Lounge, Where It's @ Tech Bar & Coffee Lounge, Fresh
Bites Marketplace, Reflections Heated Pool & Cabanas, Outdoor Grilling Area & Fire Pit Lounge
Seating, Rhythm Lounge & Social Room, FitZone Shape Fitness Center with an Outdoor Yoga Studio
& Dedicated Group Fitness Area, Barks & Bubbles Bath Salon, and even Robots as a Service - AI in
motion. Residents will also have access to a dedicated Choreograph Residential App, designed to
enhance their overall living experience.
With her extensive background in hospitality and resort management, Lorntz is uniquely equipped
to enhance the community experience for our residents. Her expertise will help bring the
Choreograph vision to life, ensuring that the community offers an unparalleled active lifestyle
rooted in resort-style comfort and innovation. By focusing on the unique needs and desires of our
residents, Lorntz will foster a sense of connection and belonging, making the community a true
haven for those seeking an elevated 55+ living experience.
"Choreograph Gainesville represents a new standard in 55+ resort-style living, and I am honored to
be a part of this groundbreaking project," said Lorntz. "My goal is to create an environment where
residents not only feel at home but are also inspired to lead vibrant, fulfilling lives. I look forward to
building a community that embodies the vision of Choreograph and spirit of Celebration Pointe and
the Greater Gainesville community."
As Community Director, Lorntz will be responsible for managing the Choreograph vision, standard
of excellence and purpose to ensure residents live their best life.
"We're excited to welcome Faye to our first-ever Choreograph 55+ resort-style living community”,
said Diana Ferrante Thies, SVP Marketing & Product Development for Discovery Senior Living. Her
customer-focused experience will carry out our vision and foster a vibrant, inclusive environment
creating a ‘community within a community' where we welcome the greater Gainesville area to enjoy
our amenities. Her experience and passion for building connections will undoubtedly enhance the
rich tapestry of our active adult community, ensuring that our residents feel engaged and valued
every day.”
###
About Discovery Senior Living
Discovery Senior Living is a family of companies that includes Discovery Management Group,
Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living,
LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design
Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the award-
winning management team has been developing, building, marketing, and managing diverse
senior-living communities across the United States. By leveraging its innovative “Experiential
Living” philosophy across a growing portfolio in excess of 340 communities and more than 35,000
homes in nearly 40 states, Discovery Senior Living is a recognized industry leader for innovation
and lifestyle customization and, today, ranks as the largest privately held seniors housing operator
in the United States.
PHOTO: Faye Lorntz has joined Choreograph Gainesville as Community Director
Media Inquiries:
Heidi LaVanway
Vice President of Marketing
HLaVanway@DiscoveryMGT.com | C: 239.293-9440
Choreograph Gainesville
CUTLINES: A highly respected leader, Faye joins the 55+ resort-style living community in
Celebration Pointe to spearhead operations and management excellence.
BONITA SPRINGS, Fla. [Sept. 19, 2024] – Discovery Senior Living (“Discovery”) is excited to
announce the appointment of Faye Lorntz to Community Director for Choreograph Gainesville,
their first of its kind 55+ resort-style living community set to open this fall in the heart of Celebration
Pointe.
Cho·re·o·graph (/kôrēə,graf/) a verb that means “to orchestrate and compose new, meaningful life
experiences & purposes,” is the first of its kind in the region. Focused on an active lifestyle for
residents, the pet-friendly $63 million 55+ resort-style community will include 180 one-bedroom
and two-bedroom apartment homes (many with dens), and a wide range of exceptional amenities,
including its signature High Pointe Rooftop Lounge, Where It's @ Tech Bar & Coffee Lounge, Fresh
Bites Marketplace, Reflections Heated Pool & Cabanas, Outdoor Grilling Area & Fire Pit Lounge
Seating, Rhythm Lounge & Social Room, FitZone Shape Fitness Center with an Outdoor Yoga Studio
& Dedicated Group Fitness Area, Barks & Bubbles Bath Salon, and even Robots as a Service - AI in
motion. Residents will also have access to a dedicated Choreograph Residential App, designed to
enhance their overall living experience.
With her extensive background in hospitality and resort management, Lorntz is uniquely equipped
to enhance the community experience for our residents. Her expertise will help bring the
Choreograph vision to life, ensuring that the community offers an unparalleled active lifestyle
rooted in resort-style comfort and innovation. By focusing on the unique needs and desires of our
residents, Lorntz will foster a sense of connection and belonging, making the community a true
haven for those seeking an elevated 55+ living experience.
"Choreograph Gainesville represents a new standard in 55+ resort-style living, and I am honored to
be a part of this groundbreaking project," said Lorntz. "My goal is to create an environment where
residents not only feel at home but are also inspired to lead vibrant, fulfilling lives. I look forward to
building a community that embodies the vision of Choreograph and spirit of Celebration Pointe and
the Greater Gainesville community."
As Community Director, Lorntz will be responsible for managing the Choreograph vision, standard
of excellence and purpose to ensure residents live their best life.
"We're excited to welcome Faye to our first-ever Choreograph 55+ resort-style living community”,
said Diana Ferrante Thies, SVP Marketing & Product Development for Discovery Senior Living. Her
customer-focused experience will carry out our vision and foster a vibrant, inclusive environment
creating a ‘community within a community' where we welcome the greater Gainesville area to enjoy
our amenities. Her experience and passion for building connections will undoubtedly enhance the
rich tapestry of our active adult community, ensuring that our residents feel engaged and valued
every day.”
###
About Discovery Senior Living
Discovery Senior Living is a family of companies that includes Discovery Management Group,
Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living,
LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design
Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the award-
winning management team has been developing, building, marketing, and managing diverse
senior-living communities across the United States. By leveraging its innovative “Experiential
Living” philosophy across a growing portfolio in excess of 340 communities and more than 35,000
homes in nearly 40 states, Discovery Senior Living is a recognized industry leader for innovation
and lifestyle customization and, today, ranks as the largest privately held seniors housing operator
in the United States.
PHOTO: Faye Lorntz has joined Choreograph Gainesville as Community Director
Media Inquiries:
Heidi LaVanway
Vice President of Marketing
HLaVanway@DiscoveryMGT.com | C: 239.293-9440
Contact:
Heidi Lavanway, Vice President of Marketing
HLaVanway@DiscoveryMGT.com, (239) 293-9440
