New Women’s Boutique Coming to Butler

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February 15, 2022

New Women’s Boutique Coming to Butler


Gainesville, FL – February 15th, 2021 – Butler Enterprises is excited to announce that Allie Allure is coming to Butler Esplanade this spring. 


Allie Allure is a locally-owned women’s fashion boutique offering affordable, reliable, and quality fashions. This new store will carry dresses, skirts, shirts, tops, pants, and glam accessories for high school, college, and business professionals. With the goal of making every customer feel like their best self, all the items in the store are hand-selected for pricing and fit to ensure customer satisfaction.


“This [space at Butler] is the vision I had for a store!” says Allison Rowden, Owner of Allie Allure. “With no walls and 2,000 square feet of blank space to work with, I have so many options to create an amazing boutique.”


This will be the first brick-and-mortar location for Allie Allure Boutique and truly a family-run business. Her two sisters are relocating from Charlotte, NC, to help with day-to-day operations in the store. “I am very thankful,” explains Rowden.


The selection of women’s clothing, from dresses to sweaters, shirts to skirts, is thoughtfully curated in adherence to Rowden’s dedication to style, beauty, and professionalism while remaining at an accessible price point. 


Allie Allure will be located at 3204 SW 35th Boulevard, Gainesville, FL 32608, next to JOANN Fabric and Craft Store and Publix. 


Located in southwest Gainesville, Florida, Butler Enterprises offers over 150 stores and restaurants spanning 2 million square feet. Butler Enterprises is the largest retail center in North Central Florida.


Additional information about Butler Plaza is available at


Contact:         Elizabeth Scott

                        Director of Community & Events, Butler Enterprises


                        Office: (352) 372-3581

                        3217 SW 35th Blvd. Gainesville, FL 32608

Elizabeth Scott, Director of Community and Events, (352) 372-3581