The World’s Largest Intimate Specialty Retailer is Coming to Butler Enterprises
August 18, 2025
The World’s Largest Intimate Specialty Retailer is Coming to Butler Enterprises
Butler Town Center Welcomes Fashion Retail Giant
GAINESVILLE, Florida, Aug. 15, 2025, – Butler Enterprises formally announces the iconic women’s clothing brand Victoria's Secret has set its sights on a new location here at the Butler Shopping Center District. This household named lingerie empire plans to open its doors in late fall 2025, offering shoppers a glamorous selection of sleepwear, activewear, undergarments, beauty products, and signature fragrances. The new 6,970 sq ft location will be located at 3630 SW 32nd Ct, Gainesville, FL 32608 in Butler Town Center.
Butler Enterprises is thrilled to welcome Victoria’s Secret into its growing retail family. Consumers can expect the Butler Town Center location to have a fresh energy, a sleek new design, and a curated collection by the world’s largest intimate specialty retailer. The brand has set its sights on an inclusive lifestyle mindset. This store of the future, will showcase size inclusivity, ensure confidence, and celebrate diversity among all women. Shoppers can look forward to more details about the pink-studded grand opening. Also, stay tuned for details about opening celebrations, giveaways, and in-store exclusives.
About Victoria’s Secret & Co. Victoria’s Secret & Co.
Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, apparel, casual sleepwear, swim, lounge, and sport as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our more than 30,000 associates across a global footprint of approximately 1,380 retail stores in nearly 70 countries.
Butler Enterprises is thrilled to welcome Victoria’s Secret into its growing retail family. Consumers can expect the Butler Town Center location to have a fresh energy, a sleek new design, and a curated collection by the world’s largest intimate specialty retailer. The brand has set its sights on an inclusive lifestyle mindset. This store of the future, will showcase size inclusivity, ensure confidence, and celebrate diversity among all women. Shoppers can look forward to more details about the pink-studded grand opening. Also, stay tuned for details about opening celebrations, giveaways, and in-store exclusives.
About Victoria’s Secret & Co. Victoria’s Secret & Co.
Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, apparel, casual sleepwear, swim, lounge, and sport as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our more than 30,000 associates across a global footprint of approximately 1,380 retail stores in nearly 70 countries.
About Butler Enterprises
Butler Enterprises offers over 150 stores and restaurants spanning 1.7 million square feet. Butler Enterprises is the largest retail shopping center in North Central Florida. Locally owned by the Butler family, Butler Enterprises has been in business in Gainesville for over 84 years. Each year, Butler Enterprises has over 21 million visits to Butler Plaza, North, and Town Center. Additional information about Butler Enterprises is available at www.shopatbutler.com.
Source Butler Enterprises
Media Contacts:
Butler Enterprises | marketing@butlerenterprises.com | www.shopatbutler.com
Victoria’s Secret & Co. Communications | Communications@victoria.com | www.victoriassecret.com/us
Source Butler Enterprises
Media Contacts:
Butler Enterprises | marketing@butlerenterprises.com | www.shopatbutler.com
Victoria’s Secret & Co. Communications | Communications@victoria.com | www.victoriassecret.com/us
Contact:
Ashley Bryant, Vice President of Marketing
abryant@butlerenterprises.com, (352) 284-2453
