Breakthrough Creative: Six Archetypes of Award Winning Ads

Name: Breakthrough Creative: Six Archetypes of Award Winning Ads

Date: May 13, 2020

Time: 10:30 AM - 11:30 AM EDT

Website: https://www.sfcollege.edu/ipdc/index

Event Description:

Join the Santa Fe College Innovative Product Development Center for our next Zoom Webinar with Marc Lefton of Marketing General Contractors. This webinar is interactive so you will have the opportunity to ask questions and get the answers you need for your unique business.

In this presentation listeners can expect to learn:

The history of the six archetypes are and why they work
What the six archetypes are demonstrated by some pretty awesome print and TV commercial
The “secret ingredients” of each archetype and the recipe you need to create your own for your company
How to use a PDF workbook provided to sketch our your own concepts from the recipes

In an age of data, when all aspects of a campaign are optimized, the only lever we still have left is creativity. Over the years, creativity has been deprioritized over data. More ad agency work has gone in house. And in-house marketers often shun the risk of flashy creative ideas.

If you're looking to add some spark to your in-house marketing department without the expense and risk of hiring agencies or freelance creative teams who don't "get" your brand, this free webinar will break open your heads and deliver a whole new toolkit to your arsenal.

The SF College IPDC Zoom Webinar Series offers local inventors, entrepreneurs and innovators the opportunity to connect with IPDC Partners, organizations and private sector companies who provide mentoring and learning opportunities for start-ups and their founders. These FREE events are led by subject area experts and cover topics relevant to product commercialization and growing your new business. On-line events will be recorded and available for future viewing.

Thank you to our Sponsor: Marketing General Contractors and to our Technical Partner Alpha Creative Studio.