About the Presenter:
Maria Isabel is a professional with more than 25 years of proven business leadership, both as a consultant and as an executive with extensive international multicultural marketing and advertising experience throughout the U.S., Latin America, and Spain. She had a successful Marketing Agency in Colombia for more than 20 years, and she is the founder and CEO of  MiAddvantage. Maria has served on the Advisory Board of marketing and advertising at the Hispanic Chamber of Commerce, on the Advisory Board of the UNF International Business Program, and on the Ibero-American Film Festival.

About the Presentation:
During this presentation the attendees will learn about high context and low context cultures, and they will discover the dos and don'ts of successful business and social interactions with multicultural groups. We will centralize this journey into these four major areas: 

• Punctuality 
• Business wear  
• Physical contact 
• Beyond the language

Each different country has its own expectation about “how business is done”, and it's ok if you don´t know the culture of every country you do business with, but a little research can go a long way toward making your business deals go smoothly and successfully. 

The SF College IPDC Zoom Webinar Series offers local inventors, entrepreneurs and innovators the opportunity to connect with IPDC Partners, organizations and private sector companies who provide mentoring and learning opportunities for start-ups and their founders. These FREE events are led by subject area experts and cover topics relevant to product commercialization and growing your new business. The on-line events will be recorded and available for future viewing.

Thank you to our Sponsor: MiAddvantage and to our Technical Partner Alpha Creative Studio.