Lunch & Learn - Crafting a Lead Driving Marketing Campaign

Name: Lunch & Learn - Crafting a Lead Driving Marketing Campaign

Date: February 12, 2025

Time: 12:00 PM - 1:00 PM EST

Event Description:

Crafting a lead driving marketing campaign is both an art and a science. This session will include client case studies and apply the framework for selecting meaningful tactics, crafting messages that resonate, and understanding the results. You’ll learn the fundamentals of a marketing strategy and discover how to align diverse tactics with your overarching goals. Jen will touch on audience identification and analysis, crafting compelling messages and understanding the importance of measurable results. You’ll leave empowered to not only choose the right tactics but to architect a sustainable marketing plan, ensuring triumph in the ever-evolving realm of strategic communication.

Key Learnings and Take-aways

Learn to put communication strategy fundamentals to work for you
Learn how to select appropriate tactics and craft compelling messaging for your audience
Learn how to understand metrics and be "Humble" to the analytic

Presented By: Jen Houser

Founder + President

Creative Springs

Event Media: