Lunch & Learn: The Trust Funnel | Building Lasting Brand Trust in an Age of Distrust

Name: Lunch & Learn: The Trust Funnel | Building Lasting Brand Trust in an Age of Distrust

Date: June 12, 2024

Time: 12:00 PM - 1:00 PM EDT

Registration: Register Now

Brandon West

Event Description:

Title
The Trust Funnel | Building Lasting Brand Trust in an Age of Distrust

Description
In a time when people are suspicious of what they see online, skeptical about authorship, and distrustful of digital data, how does an organization prove its genuineness to prospective customers? Chief Purpose Officer and Founder of PHOS Creative, Brandon West, will share his agency’s model for building into your organization’s most important marketing, communications, and PR tool: trust.

Key Take-aways

Learn how to leverage trust to move potential customers from uncertainty, skepticism, and anxiety to familiarity, confidence, hope, and action.
Unpack the four key stages of the trust funnel and what prospective customers are evaluating at each stage.
Identify common "trust builders" and "trust breakers" that either cultivate or erode trust throughout the customer journey and develop a plan to audit your organization's current strengths/weaknesses and make improvements.

Presented by: Brandon West