Get inspired for 2011 as TED speaker and Start with Why author, Simon Sinek, asks ‘WHY’ we do what we do March 2 at the Hilton UF Conference Center.

Sinek will guide you in identifying your company’s core mission or purpose. Learn how a clear sense of ‘WHY’ can lead to greater profits, performance, team and customer loyalty. Invigorate yourself and your team as Sinek shows us how we can lead our markets through inspiration and integrity alone. Most business books provide the ‘WHAT’ and the ‘HOW’ but few provide the ‘WHY.”

From the UN to Microsoft, Sinek helps individuals and organizations recognize breakthrough long-term visions. He is a regular contributor to conferences and publications for leading brands such as Forbes Magazine, American Express, The New York Times, Wall Street Journal, The Washington Post etc. His book, Start With Why, How Great Leaders Inspire Everyone to Take Action, published by Penguin Books, was voted one of the best leadership books of 2009. Sinek is a former TED speaker and lives in New York where he also teaches graduate level strategic communications at Columbia University.