In today’s business environment it is crucial to recognize the opportunities for negotiation in order to genuinely negotiate from a position of power, recognize what strategies are being used on you and to be prepared at all times for the unexpected. Skilled negotiators understand the four-step technique—evaluate, prepare, engage and package—to be successful when negotiating.

This highly effective program teaches how to always negotiate from a position of power using the BATNA formula (Best Alternative To Negotiated Agreement) through evaluation, preparation and engagement and how to always think on your feet when planning your counter strategy. Negotiation is an integral part of daily communication and this program offers excellent techniques to ensure you always negotiate from a position of confidence and power.